Capital. Lack of it is a big problem. Creators strive to do great things, but often without any upfront money, great things are stalled. It’s why labels and angel investors exist. Today, it’s why crowd-funding platforms like Pledge Music, IndieGoGo and Kickstarter exist. Thankfully, it’s why TeeSpring exists, too.
I heard about TeeSpring on an episode of This Week in Google on the TWiT netcast network. Jeff Jarvis, journalism professor at CUNY Graduate School of Journalism, spoke about one of his students who started the company. The platform is a Kickstarter for t-shirts. Build a campaign around a custom t-shirt design, use a slider to set a minimum price and and another to set a minimum order needed to allow the t-shirt to be made. That’s it. The artist promotes the t-shirt campaign to friends and fans — if they buy in to the minimum amount, the t-shirt gets made. Most importantly for the artist, zero money up front needed!
It was just was I looking for to help a number of artists who had little-to-no upfront cash to make t-shirts to sell. You can go as low as a minimum of 10 shirts before your shirt gets made. The price varies depending on the design, number of colors and imprints (front and back), the quality of shirt, and the minimum threshold goal. TeeSpring handles fulfillment, too.
It’s a brilliant tool and I imagine this kind of platform is going to be coming to all kinds of merchandise stores — and why not?! If costs are known up front, all this ends up being is a pre-sale system that can help measure demand for a product. Nothing gets made unless the minimum order is achieved. So long as the costs are covered, everyone is happy.
The Artist Case Study
So, I convinced this amazing creator friend, Keith Medley, to give TeeSpring a shot…